I don't see it being 1/3 the price of the Murtaya. Their site is pretty sparse on details, but I see they're cheapest kit is 13,000 gbp, which is $21k. So the kit would be double the price, or if you assume the cost of the donor parts to be equivalent, the percentage difference narrows. If the donor is $5k, the FF would be $15k and Murtaya $26k. Big difference, but not 3X as far as I see. I would think shipping and import costs would be some factor too since FF is in the US and Murtaya is in UK.