Why does Ford build the Raptor? The Raptor is by no means a "service truck", yet Ford sells a lot of them.

Need a value proposition? How about Raptor performance(or better) at WAY less cost.

Yeah there is sweat equity, yes there are always some little details to work through, but if you are less than wealthy and want to go play in the dirt at an elevated level then the XTF is a budget way to do that. As with all of the FFR products, think "bang for the buck".