Agreed on all but I have learned firsthand that the FIRST thing that draws someone to a car is looks and the 818's success depends on looks to a very large degree. The Lancia Stratos is permanently ectched in my brain because the LOOKS inspired my dreams of driving one. I have never dreamed of driving a rusty gremlin (although I did go for a ride on the hood of one in high school, but that's another story). As my old Boss from California loved quoting "you gotta have the steak and you gotta have the sizzle".